I am a results-driven digital marketing leader with over 12 years of experience managing multi-million dollar campaigns across CTV/OTT, programmatic, and influencer channels. I have worked across a wide range of industries, including B2B, CPG, finance, tech, non-profits, travel, and healthcare. My expertise includes managing social media marketing (SMM), search engine marketing (SEM), and optimizing content for SEO and lead generation.

Whether working with small local budgets or large multi-million dollar allocations, I consistently exceed benchmarks. As a 2024 Effie Awards finalist, I have a proven track record of exceeding standards for major brands like SimpleMills and Blue Bunny—recently driving a 50% reduction in CPCs and up to a 30% increase in conversion rates. I am expertly certified in Google, Bing, Facebook, and Amazon Ads, blending analytical mastery of Google Analytics and Excel with strategic leadership, including founding the Hispanic ERG, HOLA.

Outside of my professional life, I am an avid traveler who finds inspiration in exploring new cultures and perspectives. This love for travel started early; as a military brat, I grew up living all over the world, which helped shape my global perspective. Currently based in Chicago, I am deeply committed to the local Puerto Rican community. I volunteer my marketing expertise to support the Puerto Rican Cultural Center (PRCC), helping to amplify their mission and strengthen community engagement. This passion for cultural advocacy also led me to lead HOLA, where I managed a team of four to promote Latinidad within the agency space. When I’m not working or volunteering, I love spending quality time at home with my dogs and cats.